Genesys backs Pato's historic Daytona conquest

Pato O
Pato O

Pato O’Ward has big ambitions in 2024. The Mexican racer has his sights set on a third Daytona victory, with the support of Genesys, a global cloud leader in AI-powered experience orchestration. 

But that’s not all he has planned. 

Few drivers have won both the Rolex 24 at Daytona and the Indianapolis 500 - even fewer in the same year. Now, NTT INDYCAR SERIES driver O’Ward is determined to join that exclusive club, starting with the 2024 Rolex 24 at Daytona (January 27-28th) with United Autosports. 

“I feel privileged to be one of the drivers that has participated in both the Rolex 24 at Daytona and the Indy 500,” says Pato. “I’ve been lucky enough to win Daytona twice, but I’m yet to win the Indy 500!”

Just as Pato is driven to win the Rolex 24 at Daytona and the Indianapolis 500 in the same year, Genesys is driven to transform how organizations of all sizes engage with employees and customers by providing seamless, personalizes experiences at scale. 

“Genesys is focused on fueling the best customer experience powered by teamwork and innovation,” said Barbara Holzapfel, chief marketing officer at Genesys. “Pato O’Ward and the entire United Autosports team depend on having the right technology and data to make informed, split-second decisions that will give them the edge they need to make history. Organizations around the world are looking for that same competitive advantage to serve up winning experiences for their customers, and Genesys is delivering it through AI-powered experience orchestration.”

Orchestrating winning experiences through the right people, technology and timing is at the core of achieving O’Ward’s mission at Daytona. In an endurance race where four drivers will collectively race on the limit for 24 hours straight, punctuated by, on average, 36 adrenaline-pumping pit stops—teamwork is of the ultimate importance if O’Ward is going to conquer the first part of his 2024 goal.

United Autosports pit crew at 2024 Rolex 24 at Daytona
United Autosports pit crew at 2024 Rolex 24 at Daytona

“I’m excited to have the opportunity to compete in these two events once again,” continues Pato, “and feel confident I have the tools at hand to get the job done. Getting the W in both races in the same year would be nuts … and that’s exactly what I’m shooting for.”

The #2 crew of Pato O’Ward, Ben Keating, Ben Hanley and Nico Pino have had a strong start in Daytona, with Keating taking pole position in the Qualifying Race last Sunday. Now, it’s all eyes on the main event, when Genesys branding will be prominently displayed on Pato’s Daytona race suit and helmet visor strip.

Stay up to date with Pato and the team on social @unitedautosports and watch the 2024 Rolex 24 at Daytona live on IMSA.TV tomorrow (27th January), with the race start at 13:40 EST.