Wheels Up partners with United Autosports to create unforgettable experiences
Today, United Autosports is proud to announce a multi-series, global partnership with Wheels Up Experience Inc, one of the world's leading private aviation companies.
This multi-series collaboration offers Wheels Up customers the opportunity for exclusive access to some of the world's most prestigious motorsport events, including the FIA World Endurance Championship (WEC), European Le Mans Series (ELMS), and the WeatherTech IMSA SportsCar Championship (IMSA).
The partnership kicks off at the 2025 24 Hours of Le Mans on June 14-15, on the 30th anniversary of McLaren’s 1995 Le Mans victory. From the paddock to the pit wall, Wheels Up customers will have a rare opportunity to witness endurance racing at its most iconic venue through immersive behind-the-scenes experiences, trackside viewing, and opportunities to connect directly with drivers, engineers, and team leadership.
With motorsport—particularly endurance racing—experiencing a 'platinum era' of popularity and technological advancements, Wheels Up identified a unique opportunity to embed its customers at the heart of the action. A shared commitment to unique and immersive experiences underscores this exclusive partnership. Building on the access customers already enjoy to premier global events through the brand's Wheels Down program, this new relationship with United Autosports further reinforces Wheels Up's commitment to delivering world-class experiences that go beyond aviation.
To further celebrate Wheels Up's formal entry into the world of motorsports, United Autosports cars and drivers will proudly feature the brand's logo and decals on both vehicles and uniforms. These sleek co-branded elements will debut at Le Mans, serving as a visual emblem of this strategic alliance. With the dual benefit of elevated access for customers and impactful brand visibility on a global stage, this partnership underscores Wheels Up's continued commitment to aligning with likeminded, world-class brands.
Wheels Up branding across United Autosports 2025 race car fleet
Beyond Le Mans, customers will enjoy opportunities for curated access at other marquee events, such as Lone Star Le Mans, the sixth round of the FIA World Endurance Championship at Circuit of the Americas in Austin, Texas, on September 7.
Whether attending races at Sebring, Daytona, Spa, Imola, or Bahrain, Wheels Up customers will be embedded in the heart of the action at some of the world's most iconic tracks.
George Mattson, CEO of Wheels Up, commented:
"Our 'Wheels Down' portfolio is designed to deliver immersive, unforgettable experiences that extend far beyond air travel. Just as private aviation and motorsport are defined by a relentless pursuit of excellence and constant innovation, this partnership with United Autosports and McLaren gives our customers rare access to the world of elite motorsport. It also puts the Wheels Up name in front of a global audience that values performance, innovation, and exclusivity—fueling both brand awareness and growth."
Richard Dean, CEO and Team Principal of United Autosports, added:
"Wheels Up understands the power of creating unforgettable moments. Their community of discerning customers is a perfect fit for the unique and visceral world of endurance racing. We're excited to welcome them into our garage, our team environment, and our global journey of chasing victories."