United Autosports Announce Hella Partnership

  • United Autosports team up with HELLA UK for British Touring Car Championship
  • Sponsorship on the team’s two Toyota Avensis touring cars
  • Launch of partnership at the Knockhill BTCC round next weekend

United Autosports have teamed up with HELLA UK for the 2014 and 2015 Dunlop MSA British Touring Car Championship.

HELLA’s sponsorship agreement with the team will showcase its brand, products and services both on and off the track. This will involve branding on the team’s two BTCC Toyota Avensis cars and marketing and promotional campaigns targeting the BTCC community, including mechanics and engineers, and the opportunity to maximise the partnership across social media platforms to drive traffic to HELLA’s dedicated diagnostic solutions website, hella-gutmann.co.uk

HELLA is one of the UK’s leading automotive suppliers, specialising in lighting systems, diagnostics, vehicle electronics and thermal management, such as air conditioning and engine cooling. HELLA also provides high-level technical support and training alongside its extensive product range.

United Autosports and HELLA UK will join forces from the next BTCC round at Knockhill on 23-24 August.

Zak Brown, Team Owner and Chairman, United Autosports:

“I’m really excited that HELLA are going to be our partner for the remainder of this season and all of next. HELLA is a great brand with a strong heritage in motorsports and working with them can only make United Autosports stronger as a team.”

Richard Dean, Team Owner and Managing Director, United Autosports:

“I’m really pleased we have got HELLA on board for the rest of the 2014 BTCC season and next year too. HELLA and United Autosports are a great fit as a partnership for the British Touring Car Championship and we as a team look forward to working with them.”

Darren Robinson, Managing Director, HELLA UK:

“HELLA’s credentials in motorsport are well established with a 10-year technical partnership with Aston Martin Racing. We are delighted to further strengthen our links with motorsports through this latest partnership, which is a great fit for our business. Working with United Autosports, a successful and professional team, will extend product awareness among key customers, particularly of our growing mega macs diagnostics portfolio.”