World Endurance Championship
The World Endurance Championship is an endurance sports car racing tournament organized by the Automobile Club de l'Ouest (ACO). The series was first announced in June 2009 and officially launched in 2010. The series held three events in 2010 and is expanding to seven events. The World Endurance Championship achieves international television coverage and secondary coverage is enhanced by the premium and prestigious manufacturers who participate. The audience skews heavily professional, affluent male with a mean age of 47.
- The series includes the iconic and prestigious 24 Hours of Le Mans
- Sponsors generally receive a "multiplier effect" in advertising based on the manufacturer
- Very difficult target to reach via more traditional advertising and promotion
| DATE | CIRCUIT | COUNTRY |
|---|---|---|
| March 17, 2012 | Sebring 12 Hours | United States |
| May 5th, 2012 | Spa-Francorchamps 6 Hours | Belgium |
| June 3rd, 2012 | Le Mans 24-Hours test day | France |
| June 16th-17th, 2012 | 80th Le Mans 24 Hours | France |
| August 26th, 2012 | Silverstone 6 Hours | Great Britain |
| September 14th, 2012 | Sao Paulo 6 Hours | Brazil |
| September 29th, 2012 | 6 Hours of Barhain | Barhain |
| October 14th, 2012 | Bahrain Mount Fuji 6 Hours | Japan |
| TBA November, 2012 | 6 Hours of TBA | China |
